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Attribution vs Contribution: Is Your Campaign Doing Its Job?
Say a child grew up in a family passionate about cars, and always loved Audi. As far back as they could remember, their father drove...
Jul 235 min read


Let's Get Dynamic: Inventory Ads Done Right
Shopping campaigns are a go-to in Google Ads for ecommerce. Some e-comm advertisers actually use that campaign type exclusively; if the...
Apr 154 min read


Ad Placement: When to Speak Up
Have you ever gone to a restaurant and they sat you at a table you didn't like? Maybe it was wobbly, next to a busy doorway, with the AC...
Apr 72 min read
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