Say a child grew up in a family passionate about cars, and always loved Audi. As far back as they could remember, their father drove Audis, told stories about saving up for his first Audi, they admired other Audis on the road, and the child had many fond memories of road trips in their Audi. That seed of brand preference was planted, and they one day bought their own Audi. Would it be accurate to say that the search ad they clicked on when they Googled “Audi dealership” shoul

Shopping campaigns are a go-to in Google Ads for ecommerce. Some e-comm advertisers actually use that campaign type exclusively; if the...

Have you ever gone to a restaurant and they sat you at a table you didn't like? Maybe it was wobbly, next to a busy doorway, with the AC...