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Deciding How Much to Spend on Advertising
We talked about when to expect results from advertising in another blog post , which is one of the most frequently asked questions anyone...
May 154 min read


Comparing Ad Agency Fee Models: Flat, Percent, and More
Choosing an agency is about compatibility . Not only do you have to determine if they have expertise in the right areas to help you,...
Jul 304 min read


Attribution vs Contribution: Is Your Campaign Doing Its Job?
Say a child grew up in a family passionate about cars, and always loved Audi. As far back as they could remember, their father drove...
Jul 235 min read


Advertising on Multiple Platforms: Why or Why Not?
Should you advertise on multiple platforms or stick with just one ? Everyone likes the idea of their brand showing up in more places,...
May 277 min read


When to Expect Results from Advertising
One of the main advantages of digital advertising is that you essentially choose how much you’d like to spend, and you’re able to start...
May 123 min read


YEG Proud: Being an Agency in Edmonton
Edmonton is an amazing yet misunderstood city. People in other parts of the world usually base their conception of our home on...
Apr 294 min read


Thanks, But No Thanks: When Ad Platform Recommendations Don't Help
Logging into any ad platform lately means getting bombarded with popups and notifications. You get used to it, and dismiss them without...
Apr 224 min read


Let's Get Dynamic: Inventory Ads Done Right
Shopping campaigns are a go-to in Google Ads for ecommerce. Some e-comm advertisers actually use that campaign type exclusively; if the...
Apr 154 min read


They Came, They Saw, They Want You to Stop Spamming
Does it ever seem like businesses are desperate to collect your information? Not long ago, the latest and greatest convenience for...
Apr 143 min read


“I’m Just Looking”: When Leads Go Quiet
The most frustrating part of running lead generation or click-to-message ad campaigns: The amount of people who make contact with the...
Apr 113 min read
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