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We talked about when to expect results from advertising in another blog post , which is one of the most frequently asked questions anyone...

Google has been pushing smart bidding for a long time now, using everything from prompts in the ads manager interface, to employing call centers that contact advertisers and strongly advise them to adopt it wherever possible. They always sound confident in this being the right move, warning that you could be missing out on better performance from your campaigns. As if we didn’t have enough FOMO in our lives… It’s worth clarifying the difference between “automated” and “smar

We all know what a click is, and anyone who has talked about marketing for more than five minutes understands customer acquisition cost. Within the interface of any digital advertising platform, however, there are literally dozens of metrics available to sift through; some seemingly redundant and some hyper-specific. Depending on a given person’s comfort level, they may stick to the default metrics and never venture beyond them for fear of overcomplicating reports and confus

“If you ain’t first, you’re last!” Some of you may know this quote from Talladega Nights , others may have heard it from a boss/client insisting that appearing at the very top of search results is the paramount goal of their online advertising. While no one would object to placing first in any sort of competition, whether sports or marketing, it’s quite the generalization to say that’s the only result of value. Is that idea based on real business outcomes , or is it more a ma

Choosing an agency is about compatibility . Not only do you have to determine if they have expertise in the right areas to help you,...

Say a child grew up in a family passionate about cars, and always loved Audi. As far back as they could remember, their father drove...

Should you advertise on multiple platforms or stick with just one ? Everyone likes the idea of their brand showing up in more places, the question is whether you actually get better performance dividing up your budget to do so. Most of our clients at IBA use multiple platforms because addressing all parts of their marketing funnel has many moving parts, and a diversified approach is useful. However, in some cases there are reasons to keep it simple and focus on one thing. We

One of the main advantages of digital advertising is that you essentially choose how much you’d like to spend, and you’re able to start...

Edmonton is an amazing yet misunderstood city. People in other parts of the world usually base their conception of our home on...

Logging into any ad platform lately means getting bombarded with popups and notifications. You get used to it, and dismiss them without...