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Shopping campaigns are a go-to in Google Ads for ecommerce. Some e-comm advertisers actually use that campaign type exclusively; if the...

Does it ever seem like businesses are desperate to collect your information? Not long ago, the latest and greatest convenience for...

The most frustrating part of running lead generation or click-to-message ad campaigns: The amount of people who make contact with the...

One of the most common questions anyone who runs Search campaigns (such as those on Google Ads ) will receive is: “Why didn’t we see our...

So you want to start advertising online? It’s time to get in front of more people and drive measurable results - that’s exciting! But are...

Automatic is a great concept when things run perfectly and life is made easier. But when something that is supposed to be hands-off...

Have you ever gone to a restaurant and they sat you at a table you didn't like? Maybe it was wobbly, next to a busy doorway, with the AC...

Updated December 2025 "Should I bother bidding on my own business name in search, or should I simply rely on the organic listing?" This is a classic question that anyone who runs search ads, such as on Google or Microsoft (Bing), encounters at some point. Arguments Against Running Branded Search Ads There are many opinions on this topic in the PPC world, some going so far as to say that bidding on branded keywords (which is targeting searches where the potential customer use