Nathan Leverette

Running dynamic inventory ads on social media is a go-to tactic for automotive dealership marketing. Sometimes referred to as catalog ads or “AIA”, short for automotive inventory ads , the setup and presentation have evolved over the years, but the core concept of proactively getting inventory in front of eyeballs is the same. While the campaign type is most commonly run on Meta Ads , showing vehicles on Facebook & Instagram, it’s also available on other social media ad platforms such as...

Google has been pushing smart bidding for a long time now, using everything from prompts in the ads manager interface, to employing call centers that contact advertisers and strongly advise them to adopt it wherever possible. They always sound confident in this being the right move, warning that you could be missing out on better performance from your campaigns. As if we didn’t have enough FOMO in our lives… It’s worth clarifying the difference between “automated” and “smart” bid...

We all know what a click is, and anyone who has talked about marketing for more than five minutes understands customer acquisition cost. Within the interface of any digital advertising platform, however, there are literally dozens of metrics available to sift through; some seemingly redundant and some hyper-specific. Depending on a given person’s comfort level, they may stick to the default metrics and never venture beyond them for fear of overcomplicating reports and confusing their...