Nathan Leverette

Ordering a meal from a delivery app, you think it costs one number, but get to the checkout, and surprise! It’s now double what you expected thanks to additional charges. Suddenly that leftover casserole in your fridge looks a bit more appetizing… We all prefer to know what something is going to cost ahead of time, and that’s no different in the agency space. To help new clients unfamiliar with digital advertising, we use the analogy that there is essentially a “ parts and labor ” system,...

Every business wants to have an edge on their competitors, and sometimes the perception of being different is all it takes. There’s a scene from Mad Men that illustrates it well; Don Draper comes up with the “It’s Toasted” slogan for a client, and they’re confused because their competitors all toast their product too, but Don’s point is that merely sounding different is enough. There are many businesses currently labelling themselves as being “ AI-powered ” or " AI-centered ", and marketing...

Everyone wants their business to show up when people search for their name, product, or service online. Search engines are a key driver of high-intent traffic, conversions, and revenue for businesses, and we all understand that, yet we still get asked: “Is search advertising the same as SEO?” The short answer is no, but the conversation doesn’t stop there, because SEO (search engine optimization) and search advertising (aka paid search or PPC, short for pay-per-click) fall under the same...