Guides & How-Tos

Running dynamic inventory ads on social media is a go-to tactic for automotive dealership marketing. Sometimes referred to as catalog ads or “AIA”, short for automotive inventory ads , the setup and presentation have evolved over the years, but the core concept of proactively getting inventory in front of eyeballs is the same. While the campaign type is most commonly run on Meta Ads , showing vehicles on Facebook & Instagram, it’s also available on other social media ad platf

Choosing an agency is about compatibility . Not only do you have to determine if they have expertise in the right areas to help you, you’re looking for alignment in how they operate. Do they understand your goals, brand voice, and day-to-day communication style? Those intangibles can be difficult to find, but once you’ve got that part settled, the dollars and cents should be the easy part… right? If you’ve never hired an agency before, you may only have one fee model in mind

We talked previously about when to expect results from advertising , which is one of the most frequently asked questions anyone who works at an agency will hear. In this post, we’re getting more practical and digging into the obvious question clients have before getting started: “How much should we spend?” The short answer is “it depends”. That’s undoubtedly the most frequently used answer in our field, by the way. It’s not a deflection, and there’s a good reason why it’s esp

One of the main advantages of digital advertising is that you essentially choose how much you’d like to spend, and you’re able to start and stop as you please with no commitment. While that flexibility is great, it’s also a double-edged sword because the expectation can seep in that you’ll always get big results with a small budget. Yes it’s possible to go viral with a good ad on social media or land a big sale with just one well-placed search ad, but luck is not the same as

So you want to start advertising online? It’s time to get in front of more people and drive measurable results - that’s exciting! But are...