Our Story

Every business wants to have an edge on their competitors, and sometimes the perception of being different is all it takes. There’s a scene from Mad Men that illustrates it well; Don Draper comes up with the “It’s Toasted” slogan for a client, and they’re confused because their competitors all toast their product too, but Don’s point is that merely sounding different is enough. There are many businesses currently labelling themselves as being “ AI-powered ” or " AI-centered

Edmonton is an amazing yet misunderstood city. People in other parts of the world usually base their conception of our home on stereotypes that are only partially true at best (it’s only minus 30 a couple weeks of the year, not for 6 straight months, come on people). We at IBA have clients in different parts of the world, and our ability to listen to their stories, align with their goals, and deliver results is not dependent on living in the same city as them. However, unders