GOOGLE ADS
Turn searches into sales, and clicks into customers.
The original all-in-one platform, boasting the tools and the capability to make an impact.
Within the Google Ads umbrella are multiple channels representing unique ways to reach your audience, ranging from the top of the marketing funnel to the bottom, and every step along the way.
Search
From brand awareness to direct-response lead generation and everything in between - whatever your marketing goal is, there's a tool to make it happen on Facebook.
Display
Putting the "social" back in social media, Instagram is less feature-heavy and more content-focused. Tell your story to people who are in the mood to watch & listen!
YouTube
Giving customers the ability to chat with you right away gets their questions answered fast, straight from the source. Use Messenger ads to create more conversations!
Be Found by Your Ready-To-Buy Customers in Google Search
Imagine introducing your business at the exact moment someone is searching for what you offer – and only paying when they show real interest by clicking your ad. This isn't a dream, it's reality!​
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Advertising on Google Search is all about positioning your business directly in front of potential customers, catching them at key moments of their shopping journey. Claim a prime position in search results, giving your business prime visibility. It's a powerful tool that drives results, cutting through the clutter and directing people straight to your website, products, & services.​
Only pay when someone
Clicks
your ad!
Stay Top of Mind Everywhere Your Audience Goes with Google Display Ads
Your ideal audience is out there! Leverage an expansive network of websites & apps with prime ad space, and clever targeting methods to reach them.
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Using visual ads combining text with graphics to show in places beyond Google Search that your potential customers visit, we layer on targeting signals like interests and behaviours to customize the audience in addition to the ads. The Google Display Network spans millions of sites and apps, giving you options to narrow down where you want to be seen, or simply target the ideal audience wherever they are browsing.
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Showing these ads is low-cost, but the goal isn't to show your ads to everyone, you want to be seen by the right people and usher them along their journey in the marketing funnel. From prospecting to retargeting, Google Display helps you stay top of mind without waiting around for people to search for you.
Remarket! Serve ads to previous site visitor or buyers!
Reach More For Less with YouTube Ads
Take center stage in front of your audience without the Hollywood production costs by advertising on YouTube. It's where your customers go to be entertained and informed!
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Some ideas are simply communicated better with video, and that's where advertising on YouTube comes in. More and more people around the world use YouTube as their go-to search engine, because they want to be shown, not just told. Seeing your business in video form builds familiarity, which leads to trust when it comes time for customers to take action.
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Having success with YouTube ads isn't always measured by generating traffic or leads immediately, as quite often, people will see your ad on a device where they aren't clicking anything at all, such as their smart TV. So have that elevator pitch ready and make your point up front, because you might just grab their attention or give them an idea for later.
People are searching for your poduct/service!
Capture them!
Drive Sales Fast with Eye-Catching Google Shopping Ads
Product-focused and to-the-point, shopping ads give your inventory a leg-up by simply capturing the eyes of more buyers. Set up your shop in prime real estate!
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If you want to get noticed by your buyers, you want any advantage you can get over your competitors, and Google Shopping campaigns provide an opportunity to be seen and give you an edge. Occupying prime position above organic results and even text ads, you get the first crack at the customer, selling them on your product before they even visit your site.
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As an added bonus: if you are also using normal search campaigns and your ads show in both the shopping results and the regular search results, you get extra coverage without paying more because both campaign types are pay-per-click. That means any additional visibility is a bonus which can improve your conversion rate from other traffic sources. Stock up your virtual shelves, and get selling.
Cross Paths With Your Audience More Often with Performance Max (PMAX)
More than just a boastful moniker, PMax starts with your core message and adapts it to fit just about anywhere online, across Google's multiple ad networks. It can be powerful, but don't leave it on autopilot!
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With a name like Performance Max, it better deliver maximum performance, right? Google doesn't make that bet lightly, so they put considerable resources into making this campaign type effective. It works best when your goals (conversions) are realistic, strictly defined, and tracked closely, so that its AI-powered features are kept on the right track. Managing this campaign type is a bit different than others, but it can be powerful and worth including in your mix of campaigns.
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If your business has strict brand guidelines or regulatory compliance to consider - or even if you simply don't like the idea of not knowing where your ad showed and exactly what it said - then PMax may not be right for you. However, if you are open to a clever tool that finds angles to reach your audience that you may not think of, let's put it to work for you.
