META ADS
Where your target audience spends their time - and their money.
Formerly known as Facebook, it's a crucial platform for individuals and organizations. Meta Ads offers diverse networks and features for effective online marketing.
From brand awareness to direct-response lead generation and everything in between - whatever your marketing goal is, there's a tool to make it happen on Facebook.
Putting the "social" back in social media, Instagram is less feature-heavy and more content-focused. Tell your story to people who are in the mood to watch & listen!
Messenger
Giving customers the ability to chat with you right away gets their questions answered fast, straight from the source. Use Messenger ads to create more conversations!
Inform & Connect with Your Customers with Facebook Ads
Facebook has evolved a lot since its roots as a MySpace successor. Large portions of the population now use Facebook as their all-in-one internet browsing experience, where they both socialize and get their news & information. While other networks tend to specialize in fewer features, Facebook still has all the basics, but also has a feature for almost everything; people use it to organize their sports teams, plan events, and even buy & sell in their local communities.
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With so many people on it and so many different ways to use it, Facebook represents opportunity! But don't be fooled into thinking just because you made a profile for your business and starting posting that customers are going to line up around the block. A strategy combining thoughtful creative with consistently reaching the right audience is what moves the needle.
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70%
of Instagram users check their feed at least once a day
Be Present Where Your Customers Hang Out with Instagram Ads
There is a big difference in the intent behind someone using a search engine versus browsing a social media feed. Picture the posture of someone looking up a business to book an appointment compared to someone scrolling Instagram on the couch with their TV on in the background. One is leaned forward focused on a specific task at hand, the other is leaned back and open to having new things shown to them. That's where Instagram gives you a chance to demonstrate, explain, and sell.
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Advertising on Instagram utilizes essentially the same audience targeting as Facebook, with multiple creative formats available in newsfeed and story placements alike. Whatever you are offering, someone out there is a fit! Just make sure to see from your customer's perspective and show them something of value, because with so much content out there, it's easy to breeze past something they don't find interesting...
Remarket! Serve ads to previous site visitor or buyers!
Start the Conversation with Your Next Customer with Messenger Ads
A potential customer sees your ad or offer, wants to buy, or has a question: connect with them in that instance, while the iron's hot, and close that sale!
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Messenger is both an ad network, where ads can display in the interface, and is available as the destination for ads on Facebook & Instagram, meaning when users click on ads in those other networks, it opens Messenger to start a chat with the page. This is a great option when you want a high volume of leads and to simply get people talking, because they typically feel less pressure without having to first give away their contact information. After you have some back-and-forth and they warm up to you, they become more likely to continue the conversation.​
