“If you ain’t first, you’re last!” Some of you may know this quote from Talladega Nights , others may have heard it from a boss/client insisting that appearing at the very top of search results is the paramount goal of their online advertising. While no one would object to placing first in any sort of competition, whether sports or marketing, it’s quite the generalization to say that’s the only result of value. Is that idea based on real business outcomes , or is it more a ma

Shopping campaigns are a go-to in Google Ads for ecommerce. Some e-comm advertisers actually use that campaign type exclusively; if the...

Have you ever gone to a restaurant and they sat you at a table you didn't like? Maybe it was wobbly, next to a busy doorway, with the AC...