Everyone wants their business to show up when people search for their name, product, or service online. Search engines are a key driver of high-intent traffic, conversions, and revenue for businesses, and we all understand that, yet we still get asked: “Is search advertising the same as SEO?” The short answer is no, but the conversation doesn’t stop there, because SEO (search engine optimization) and search advertising (aka paid search or PPC, short for pay-per-click) fall un

“If you ain’t first, you’re last!” Some of you may know this quote from Talladega Nights , others may have heard it from a boss/client insisting that appearing at the very top of search results is the paramount goal of their online advertising. While no one would object to placing first in any sort of competition, whether sports or marketing, it’s quite the generalization to say that’s the only result of value. Is that idea based on real business outcomes , or is it more a ma

Shopping campaigns are a go-to in Google Ads for ecommerce. Some e-comm advertisers actually use that campaign type exclusively; if the...

Have you ever gone to a restaurant and they sat you at a table you didn't like? Maybe it was wobbly, next to a busy doorway, with the AC...