Google has been pushing smart bidding for a long time now, using everything from prompts in the ads manager interface, to employing call centers that contact advertisers and strongly advise them to adopt it wherever possible. They always sound confident in this being the right move, warning that you could be missing out on better performance from your campaigns. As if we didn’t have enough FOMO in our lives… It’s worth clarifying the difference between “automated” and “smar

“If you ain’t first, you’re last!” Some of you may know this quote from Talladega Nights , others may have heard it from a boss/client insisting that appearing at the very top of search results is the paramount goal of their online advertising. While no one would object to placing first in any sort of competition, whether sports or marketing, it’s quite the generalization to say that’s the only result of value. Is that idea based on real business outcomes , or is it more a ma

Say a child grew up in a family passionate about cars, and always loved Audi. As far back as they could remember, their father drove Audis, told stories about saving up for his first Audi, they admired other Audis on the road, and the child had many fond memories of road trips in their Audi. That seed of brand preference was planted, and they one day bought their own Audi. Would it be accurate to say that the search ad they clicked on when they Googled “Audi dealership” shoul

We talked about when to expect results from advertising in another blog post , which is one of the most frequently asked questions anyone...

Does it ever seem like businesses are desperate to collect your information? Not long ago, the latest and greatest convenience for...

The most frustrating part of running lead generation or click-to-message ad campaigns: The amount of people who make contact with the...

Automatic is a great concept when things run perfectly and life is made easier. But when something that is supposed to be hands-off...