Should you advertise on multiple platforms or stick with just one ? Everyone likes the idea of their brand showing up in more places, the question is whether you actually get better performance dividing up your budget to do so. Most of our clients at IBA use multiple platforms because addressing all parts of their marketing funnel has many moving parts, and a diversified approach is useful. However, in some cases there are reasons to keep it simple and focus on one thing. We

We talked about when to expect results from advertising in another blog post , which is one of the most frequently asked questions anyone...

One of the main advantages of digital advertising is that you essentially choose how much you’d like to spend, and you’re able to start...

So you want to start advertising online? It’s time to get in front of more people and drive measurable results - that’s exciting! But are...