Ordering a meal from a delivery app, you think it costs one number, but get to the checkout, and surprise! It’s now double what you expected thanks to additional charges. Suddenly that leftover casserole in your fridge looks a bit more appetizing… We all prefer to know what something is going to cost ahead of time, and that’s no different in the agency space. To help new clients unfamiliar with digital advertising, we use the analogy that there is essentially a “ parts and la

Should you advertise on multiple platforms or stick with just one ? Everyone likes the idea of their brand showing up in more places, the question is whether you actually get better performance dividing up your budget to do so. Most of our clients at IBA use multiple platforms because addressing all parts of their marketing funnel has many moving parts, and a diversified approach is useful. However, in some cases there are reasons to keep it simple and focus on one thing. We

We talked previously about when to expect results from advertising , which is one of the most frequently asked questions anyone who works at an agency will hear. In this post, we’re getting more practical and digging into the obvious question clients have before getting started: “How much should we spend?” The short answer is “it depends”. That’s undoubtedly the most frequently used answer in our field, by the way. It’s not a deflection, and there’s a good reason why it’s esp

One of the main advantages of digital advertising is that you essentially choose how much you’d like to spend, and you’re able to start and stop as you please with no commitment. While that flexibility is great, it’s also a double-edged sword because the expectation can seep in that you’ll always get big results with a small budget. Yes it’s possible to go viral with a good ad on social media or land a big sale with just one well-placed search ad, but luck is not the same as

So you want to start advertising online? It’s time to get in front of more people and drive measurable results - that’s exciting! But are...