Imagine everyone in your city or town, walking down the street, with a sign on them saying “looking for a new truck”, or, “need crown work done on my tooth”, and you being a car dealer or dentist, or any other business that sells direct to the customer, going up to them with your card saying you have exactly what they are looking for and for them to come visit you. Wouldn’t that make business easy? Well that is the basis of advertising on Google.

 

You don’t need to imagine, because this is how Google Search Ads work, people searching for information or questions about products or services they are looking at buying. We can target only the relevant searches to your business, so that we aren’t wasting money like you would be canvasing the general population with newspaper ads. Think of something that someone might search on Google with regards to your business, let's use a car dealer for example. I sell used cars and i want to show ads to people searching for used cars, Iacoca Blue Advertising will create ads for the different types of used cars/services that dealer offers, and if someone in their city searches “best used car prices in edmonton” we’ll show them your ad, talking about your huge selection of vehicles, how you price to the market so always have the lowest price possible, and some more things to incentives them to click your ads, like the fact that you offer a 60 day money back guarantee. The person sees your ad, clicks it, and goes to your website to learn more about your products/services, from there maybe they call or fill out a form, or see what they need and come down to the store, either way, you just got your ad in front of a relevant person, who found it relevant and clicked through.