Ordering a meal from a delivery app, you think it costs one number, but get to the checkout, and surprise! It’s now double what you expected thanks to additional charges. Suddenly that leftover casserole in your fridge looks a bit more appetizing… We all prefer to know what something is going to cost ahead of time, and that’s no different in the agency space. To help new clients unfamiliar with digital advertising, we use the analogy that there is essentially a “ parts and la

Every business wants to have an edge on their competitors, and sometimes the perception of being different is all it takes. There’s a scene from Mad Men that illustrates it well; Don Draper comes up with the “It’s Toasted” slogan for a client, and they’re confused because their competitors all toast their product too, but Don’s point is that merely sounding different is enough. There are many businesses currently labelling themselves as being “ AI-powered ” or " AI-centered

Everyone wants their business to show up when people search for their name, product, or service online. Search engines are a key driver of high-intent traffic, conversions, and revenue for businesses, and we all understand that, yet we still get asked: “Is search advertising the same as SEO?” The short answer is no, but the conversation doesn’t stop there, because SEO (search engine optimization) and search advertising (aka paid search or PPC, short for pay-per-click) fall un

Choosing an agency is about compatibility . Not only do you have to determine if they have expertise in the right areas to help you, you’re looking for alignment in how they operate. Do they understand your goals, brand voice, and day-to-day communication style? Those intangibles can be difficult to find, but once you’ve got that part settled, the dollars and cents should be the easy part… right? If you’ve never hired an agency before, you may only have one fee model in mind

Edmonton is an amazing yet misunderstood city. People in other parts of the world usually base their conception of our home on stereotypes that are only partially true at best (it’s only minus 30 a couple weeks of the year, not for 6 straight months, come on people). We at IBA have clients in different parts of the world, and our ability to listen to their stories, align with their goals, and deliver results is not dependent on living in the same city as them. However, unders