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Comparing Ad Agency Fee Models: Flat, Percent, and More
Choosing an agency is about compatibility . Not only do you have to determine if they have expertise in the right areas to help you,...
Nathan Leverette
Jul 30, 20254 min read


Deciding How Much to Spend on Advertising
We talked about when to expect results from advertising in another blog post , which is one of the most frequently asked questions anyone...
Nathan Leverette
May 15, 20254 min read


Let's Get Dynamic: Inventory Ads on Google Done Right
Shopping campaigns are a go-to in Google Ads for ecommerce. Some e-comm advertisers actually use that campaign type exclusively; if the...
Nathan Leverette
Apr 15, 20254 min read


They Came, They Saw, They Want You to Stop Spamming
Does it ever seem like businesses are desperate to collect your information? Not long ago, the latest and greatest convenience for...
Nathan Leverette
Apr 14, 20253 min read


Why You Don't See Your Search Ad, and How That May Be a Good Thing
One of the most common questions anyone who runs Search campaigns (such as those on Google Ads ) will receive is: “Why didn’t we see our...
Nathan Leverette
Apr 10, 20254 min read


Ad Placement: When to Speak Up
Have you ever gone to a restaurant and they sat you at a table you didn't like? Maybe it was wobbly, next to a busy doorway, with the AC...
Nathan Leverette
Apr 7, 20252 min read
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