Ordering a meal from a delivery app, you think it costs one number, but get to the checkout, and surprise! It’s now double what you expected thanks to additional charges. Suddenly that leftover casserole in your fridge looks a bit more appetizing… We all prefer to know what something is going to cost ahead of time, and that’s no different in the agency space. To help new clients unfamiliar with digital advertising, we use the analogy that there is essentially a “ parts and la

Every business wants to have an edge on their competitors, and sometimes the perception of being different is all it takes. There’s a scene from Mad Men that illustrates it well; Don Draper comes up with the “It’s Toasted” slogan for a client, and they’re confused because their competitors all toast their product too, but Don’s point is that merely sounding different is enough. There are many businesses currently labelling themselves as being “ AI-powered ” or " AI-centered

Choosing an agency is about compatibility . Not only do you have to determine if they have expertise in the right areas to help you, you’re looking for alignment in how they operate. Do they understand your goals, brand voice, and day-to-day communication style? Those intangibles can be difficult to find, but once you’ve got that part settled, the dollars and cents should be the easy part… right? If you’ve never hired an agency before, you may only have one fee model in mind

We talked previously about when to expect results from advertising , which is one of the most frequently asked questions anyone who works at an agency will hear. In this post, we’re getting more practical and digging into the obvious question clients have before getting started: “How much should we spend?” The short answer is “it depends”. That’s undoubtedly the most frequently used answer in our field, by the way. It’s not a deflection, and there’s a good reason why it’s esp

Shopping campaigns are a go-to in Google Ads for ecommerce. Some e-comm advertisers actually use that campaign type exclusively; if the...

Does it ever seem like businesses are desperate to collect your information? Not long ago, the latest and greatest convenience for...

One of the most common questions anyone who runs Search campaigns (such as those on Google Ads ) will receive is: “Why didn’t we see our...

Have you ever gone to a restaurant and they sat you at a table you didn't like? Maybe it was wobbly, next to a busy doorway, with the AC...